Bloomflow Website Redesign

Bloomflow was moving from an innovation management platform to an Enterprise AI Transformation company. The product had already moved on, but the website was still telling the old story.

Working with leadership and product marketing, I helped rework the messaging, redesign the key pages, and get a completely new website live in under two weeks.

Bloomflow's positioning had shifted, but the site hadn't caught up. Anyone landing on bloomflow.com was meeting a version of the company that no longer existed, one focused on innovation management rather than enterprise-grade AI transformation.

The site had to do three things at once: introduce the new positioning, explain the product architecture (IdeaFlow, OneFlow, TrustFlow), and feel serious enough to hold enterprise conversations.

• Helped set the new positioning with leadership and product marketing
• Built the website narrative and page structure from scratch
• Designed the new visual direction: typography, colour, layout system, motion cues
• Worked closely with leadership and product teams to sanity-check messaging
• Ran execution and launch inside a ~10-day window

The new site was designed and shipped in Lovable, which turned what would normally be a multi-month website project into a ~10-day sprint, without cutting corners on the design.

Design, copy and build happened in parallel, with leadership reviewing the live site at every step instead of waiting on mockups.