Brand Manager & Creative Strategist
Hola, I'm Daniela.
I work across brand, design and content.
Paris, France
Featured Projects
Selected work
Bloomflow Rebrand & Brand Development
A brand system designed to scale across teams.
Bloomflow × Agorize
Acquisition communications and brand integration for Bloomflow's purchase of Agorize.
Le Papillon Social
Branding, positioning and growth for a Parisian newsletter and Instagram community.
Nextmind
Content creation & community building.
Daniela Benitez
I help growing companies turn complex ideas into brands people understand and remember.
I started my career as an industrial designer, which means I still approach brands the same way I approach products: by asking how they work, who they are for, and what makes them worth caring about.
Today I work across positioning, storytelling, content, websites and brand systems, helping companies translate strategy into experiences people can actually see, use and believe in.
Most recently, that has meant leading rebrands, shaping acquisition narratives, launching products and building the systems that help teams tell a consistent story as they scale.
Originally from Honduras and now based in Paris, I bring an international perspective shaped by working across teams in Europe and beyond.
Figma
Adobe Creative Cloud
Adobe Firefly
Canva
Microsoft Suite
Mailchimp
HubSpot
CapCut
TikTok
Instagram
Facebook
Google Analytics
Hootsuite
Arcade
Claude
GPT
Webflow
Notion
Build brands people recognize
Creating visual systems, websites and creative assets that give companies a distinctive and scalable presence.
Shape stories people remember
Turning positioning, acquisitions and product launches into narratives that teams can rally behind.
Bring ideas to market
Connecting strategy with execution across content, events, social, video and digital experiences.