NextMind, telling the story of a brain-computer interface.
The role
At NextMind, my work sat between brand and audience, where a deep-tech product meets the people it's built for. I worked with the head graphic designer and the digital marketing manager on the company's content approach.
What I did
- Made content that lined up with the marketing plan the team had set.
- Researched new ways to talk to the audience, using digital trends and what competitors were doing.
- Suggested tweaks to the marketing strategy based on what the analytics were showing.
- Produced content that pulled in traffic, followers and leads, using the tools we had in-house.
The challenge
NextMind's product was unlike anything most people had ever held, a small device that lets you control digital experiences with your mind. The job was to take something that complicated and make content that felt easy to pick up and worth sharing.
Inside the content
Selected pieces
Channels in action
InstagramOn Instagram (@nextmindlab), I helped build a consistent visual language: product renders, behind-the-scenes shots, community highlights and use cases, so a niche neurotech product could read as a brand people wanted to follow.
Behind the scenes
In-house setupMost of the content was shot in-office with whatever we had on hand, a Canon DSLR, a single continuous light, a phone on a tripod and a stack of coloured paper for backdrops. Improvised, but intentional: a small setup that let us iterate fast and keep the brand's visual language consistent across shoots.
From raw shot to final visual
Drag to compareA quick before/after, a raw studio capture on the left, the retouched, on-brand product visual on the right. Same setup, same device, different story.
AfterBefore